How we designed it
BPI Foundation initially approached us to create a website for what was then the BPI Social Enterprise Challenge.
Inspired by the work they did, we pitched the name "Sinag" and a brand identity to match. The Filipino word sinag translates to "ray of sunlight", highlighting BPI's goal of guiding social enterprises. This marked the turning point from boot camp to community.
In its first five years, we created campaigns and educational materials that threaded BPI’s yearly thrust with social entrepreneurs’ needs. Among the work we did was Sinag Online, an interactive library of local studies in social entrepreneurship. We also designed two books: a collection of case studies and a guidebook with real-life examples from BPI Sinag alumni.