Mount Apo Foundation Inc. (MAFI) sees a community that empowers highland dwellers and indigenous peoples to work hand in hand for their home. We worked to foster collaboration that protects Mount Apo's biodiversity and ecosystem, while honoring age-old traditions and values.
How we designed it
We celebrate and capture MAFI’s dedication through a brand identity that embodies the spirit of their work. The logo combines three symbols representing the sectors it supports: education, environment, and indigenous culture and communities—together, they create Mt. Apo’s landscape with the sun rising high above it.
We also designed the foundation’s website to help share their story and gain more support, an effort the members of MAFI would call “friendraising.”