Empowering communities to nurture child-centered homes

With Save The Children Philippines, we dreamt of communities built on child-centered homes. In these spaces, children can freely express themselves and participate in decision-making for their own welfare. Ito ang makabatang tahanan.

The definition of “makabatang tahanan”, co-created with Save the Children Philippines and their communities, informed the campaign’s visuals of Filipino families coming together with joy.

We also designed Makabatang Tindahan—information hubs strategically placed at sari-sari stores. Here, families can find resources on child-centered homes, including a Jenga-inspired game that encourages open communication and a wall calendar featuring suggested activities and articles on children’s rights.