Empowering communities to nurture child-centered homes
with Save The Children Foundation
Save The Children
Uplifting Vulnerable Groups
Navotas & Arakan, Philippines
The future we imagined
With Save The Children Philippines, we dreamt of communities built on child-centered homes. In these spaces, children can freely express themselves and participate in decision-making for their own welfare. Ito ang makabatang tahanan.
How we designed it
The definition of “makabatang tahanan”, co-created with Save the Children Philippines and their communities, informed the campaign’s visuals of Filipino families coming together with joy.
We also designed Makabatang Tindahan—information hubs strategically placed at sari-sari stores. Here, families can find resources on child-centered homes, including a Jenga-inspired game that encourages open communication and a wall calendar featuring suggested activities and articles on children’s rights.